Redesign of unapologetic foods and unapologetic Indian logo.
Concept: A bindi was added to the "I" of the logo centered almost in the middle like the traditionally worn by Indian women.
*A bindi (Hindi: बिंदी, from Sanskrit बिन्दु bindú meaning "point, drop, dot or small particle") or pottu (Tamil: பொட்டு) is a coloured dot or, in modern times, a sticker worn on the center of the forehead. Bindis are widely worn by women from many different religious and cultural communities, including Hindus, Jains, Sikhs, Buddhists and Catholics.



Office SketchUp Rendering



The main brand encompasses five distinct sub-brands, each carefully curated to represent a specific region in India. These sub-brands offer captivating concepts and a diverse range of authentic cuisine in their respective restaurants, providing a unique and immersive dining experience.
MASALAWALA








DHAMAKA











ROWDY ROOSTER







SEMMA


